B3 Interiors
As B3 Buildings evolved, a business which aimed to cover many bases (building refurb, maintenance and fit-outs) was increasingly delivering sophisticated commercial fit-outs and high-end interior environments. The challenge was to create a brand identity and digital presence that reflected this shift and appealed to architects, consultants, project managers and premium commercial clients.
The Brandery led the repositioning of the business into B3 Interiors, developing the visual direction, messaging and website experience around a more refined and design-conscious aesthetic.
We art directed the brand to feel architectural, minimal and understated — using restrained typography, clean composition, elevated project imagery and darker tonal palettes to position the business within the premium commercial interiors space.
The messaging and website structure were then developed to support this visual direction, with a stronger focus on collaboration, craftsmanship, detailing and delivery capability.
The result was a more focused and visually elevated brand presence that clearly communicated B3 Interiors’ role within the commercial fit-out market while helping reposition the business toward higher-end interiors and refurbishment work.
Deliverables:
Brand repositioning
Creative direction and visual identity refinement
Website design direction
Website copywriting
SEO strategy and structure
Service page development
Brand transition and launch communications
