Changing Places NZ.
Client: Changing Places NZ
Sector: Accessibility & Advocacy
Services: Strategy, Content Creation, Video Production, Social Media Marketing
Objective: Raise awareness, educate stakeholders, and support nationwide adoption of Changing Places facilities throughout New Zealand.
Changing Places NZ is leading the movement to make New Zealand more accessible for people with profound disabilities and their whānau. While standard accessible toilets meet minimum compliance requirements, they often fail to provide the equipment, space, dignity and support required by many disabled New Zealanders.
The challenge was not simply to market a service. It was to build awareness, educate decision-makers, and help drive a nationwide conversation about accessibility and inclusion. The format - a short documentary and cut down videos.
The resulting content library gives Changing Places NZ a powerful set of communication tools that can be used across digital channels, stakeholder presentations, funding discussions and public awareness campaigns.
By focusing on real stories, practical education and the human impact of accessibility, the content helps decision-makers understand why Changing Places facilities are not simply an upgrade to an accessible toilet—they are essential infrastructure that enables participation, dignity and independence.