Farmers Mastercard.
Along with the talented team at Flexigroup, we helped launch the new Farmers Mastercard to both Farmers Finance Card holders and new customers. With a vibrant new brand identity and the simple positioning ‘Earn Club Points everywhere.’
Packaging
A step change from the typical way kiwis receive a credit card in the mail. We designed a beautiful card carrier that would give new customers a great first physical contact point for the brand.
Digital and Print communications
After launch, we helped Flexigroup with retention and spend stimulation campaigns. This involved the design of a new Farmers Mastercard email template.
In Store Materials
To support new customer acquisition, in-store material for Farmers stores across the country was created.
