Wharekaho Logo Design

Wharekaho Logo Design

Wharekaho is a new subdivision development near Simpson's Beach in the Coromandel. The development needed to rethink their logo to reflect a premium product, and the surroundings. 

 

Old Logo

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New Logo

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With any logo design brief we always start by generating a large number of ideas and concepts using the product and in this case, the surroundings. We found the shape of the letter W was clear in both the flax bush and it's flowers, a clear icon for both the surroundings and the name of the land, new growth, even the triangular shape of the parcel of land being developed. Slightly asymmetrical and rough edged to preserve some naturality, yet still balanced with a single vertical stem.

 

Print Items Concept

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We are firm believers that your logo alone can work it's butt off to deliver the right message to your potential customers. If you would like to collaborate and have us review or create yours, get in touch.

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