Insights by Paymark

Insights by Paymark

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Insights is the latest product in Paymark's stable, and works off the back of their primary function - payment switching. It quite simply displays a dashboard of data back to Merchants using Paymark-connected Eftpos machines. With Insights, Merchants can see real-time transactional data across multiple stores, and even measure levels or new or returning customers.

We were briefed to produce a series of simple animated on-boarding videos to help introduce the product to Merchants and to aid in making the onboarding process as clear as day.

“For the launch of Paymark Insights, our realtime reporting dashboard, we needed ‘how to’ video content for our website to help users sign-up and navigate the service. The Brandery team delivered perfectly with short punchy videos that brought our key messages to life – particularly with the graphics and animation.”

- Philip McCracken, Paymark Marketing Manager

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