Landmark Otago Show Stands
Landmark Homes Central Otago briefed us to create a practical outdoor solution for a 10m x 10m outdoor site they had booked for the upcoming Wanaka A&P Show.
With two 6x3m branded gazebos providing a light, strong and weather-proof set up, and printed walls providing branding and messaging.
A key interior feature was a fireplace. Not a real one, but almost as good. We had a TV stand customised to hold two TVs, with one playing Landmark Homes videos, and one playing a video of a roaring fireplace. We produced a core flute plinth to conceal the TV stand and complete the look. This was on wheels so could be easily moved.
Interior Homeshow Stand
We were also tasked with creating a beautiful, interactive home show stand for the Queenstown Home Show.
Using the space to its fullest, we produced fully branded, cost effective vinyl banner walls that are easily transported on a roll, and easily set up.
We also produced a larger stone plinth to wrap the fireplace TV stand. Along with stone look leaners, and an iPad stand with a web-based survey for qualifying leads.
Even with the large, mature businesses in the category who focus on nationwide media campaigns, home shows and events are often overlooked. This leaves individual franchises to fend for themselves and often leads to a stand with house and land packages printed on A4 sheets and stuck on the walls - not a great brand experience. Having a good home show strategy, especially for franchise businesses, is crucial to squeezing the very most out of each opportunity to connect with potential customers face to face, rather than via a screen. The Brandery offer complete management of nationwide home shows, including design, delivery and install of indoor and outdoor stands. Get in touch should you want to have a chat about how we can help you.